Saudi Arabia’s fast-moving consumer goods (FMCG) sector is undergoing significant changes, driven by shifts in consumer behavior, the rise of new technologies, and a growing focus on sustainability. As the country continues to diversify its economy under the Vision 2030 plan,…

FMCG Market Entry Strategies for Saudi Arabia: Focusing on Localization and Adaptation Establishing a successful market presence in Saudi Arabia’s fast-moving consumer goods (FMCG) sector requires a carefully planned strategy that addresses local consumer behaviors, cultural preferences, and regulatory standards. Saudi…