Introduction: Saudi Arabia’s Economic Resilience Post-Pandemic The global pandemic brought significant challenges, but Saudi Arabia’s economy is steadily demonstrating resilience and adaptability. In 2024, the Kingdom ranked second in the MENA region with an all-time high of 178 transactions, contributing 31%…
Saudi Sustainable Transportation: The Green Desert Revolution
Saudi Sustainable Transportation: Paving the Way for a Green Future Saudi Arabia’s ambitious Vision 2030 has sparked a transportation revolution that seamlessly integrates sustainability with the Kingdom’s rapid modernization. Against the backdrop of its arid landscapes, Saudi Arabia is making significant…
Saudi Market Research Growth: 62% of Consumers Embrace Cutting-Edge Technology
Understanding the Evolving Consumer Behavior: Businesses in Saudi Arabia Prioritize Market Research A recent survey highlighted that 62% of Saudi consumers want to be the first to buy cutting-edge technology, significantly higher than the global average of 48%. Additionally, 46% of…
Over Six in Ten Saudi Companies Trust Their AI Data Quality
Saudi Market Research Trends: The Rise of Data Analytics and AI in Saudi Enterprises In recent years, companies in Saudi Arabia have increasingly turned to data analytics and artificial intelligence (AI) to guide their market expansion strategies. According to a recent…
Best Practices for “B2B Market Research in Saudi Arabia” in seven points
Saudi Arabia is undergoing rapid economic transformation, making it a prime destination for B2B expansion and investment. With the ambitious Vision 2030, the Kingdom is diversifying beyond oil, creating opportunities in sectors like technology, renewable energy, healthcare, and logistics. However, understanding…
How Market Research Can Help You Succeed in Saudi Arabia
Expanding into Saudi Arabia presents immense opportunities, but also significant challenges. The Kingdom is undergoing rapid transformation under Vision 2030, shifting away from oil dependency and diversifying into sectors like technology, renewable energy, healthcare, logistics, and tourism. While the market is…
How to Properly Execute Competitive Benchmarking in Saudi Arabia
Saudi Arabia’s business landscape is rapidly evolving, fueled by Vision 2030, economic diversification, and increasing global investment. Companies looking to establish themselves in the Kingdom face intense competition, not only from local giants and family-owned conglomerates but also from international firms…
Market Research in Riyadh, Jeddah, and Dammam: Understanding the Key Differences
Saudi Arabia is a vast and diverse market, with each major city playing a unique role in the country’s economic landscape. Businesses looking to expand into the Kingdom often make the mistake of treating Saudi Arabia as a single, uniform market…
Key Industrial Sectors Where Market Research is Most Critical in Saudi Arabia
Saudi Arabia’s economy is transforming at an unprecedented pace, driven by Vision 2030, economic diversification, and large-scale infrastructure projects. The Kingdom is targeting a non-oil GDP growth of 6% annually and aims to attract $3 trillion in foreign direct investment (FDI)…
Saudi Healthcare Growth: Private Billions and PPP Push
A New Era for Saudi Healthcare Growth: Private Investment and PPP Opportunities Saudi healthcare growth is driven by a surge in private investment and the rapid rollout of Public-Private Partnership (PPP) projects. With healthcare and social development expenditure accounting for SAR…
