Helping You Make Better Decisions in Saudi Arabia
Saudi Market Research Consulting combines deep local market understanding with international consulting expertise to support companies, investors, institutions, and public-sector organisations across Saudi Arabia.
As the Kingdom’s economy continues to diversify, organisations need more than broad market data. They need reliable evidence on customer demand, competitive positioning, regulation, sector dynamics, investment viability, and the practical realities that shape execution.
We help you assess opportunities, challenge assumptions, manage risk, and translate market evidence into clear strategic decisions. Our consultants, researchers, strategists, and sector specialists support market entry, feasibility assessment, customer and competitor analysis, market sizing, benchmarking, partner selection, investment evaluation, and growth strategy.
Whether you are entering the market, expanding an existing position, evaluating an investment, or pursuing transformation, we help you make defensible decisions, protect business value, and direct capital towards opportunities with sustainable commercial potential.
200+
Local Consultants & Specialists
10+ Years
Experience in Saudi Arabia
300+
Projects Completed
in Saudi Arabia
13
Saudi provinces
covered by our
projects
98%
Client Repeat Rate
/ Why Work With Us
We combine local market research insight with international consulting expertise to help organizations navigate growth, transformation, and investment opportunities across Saudi Arabia.
Local Market Understanding
Our team brings deep knowledge of Saudi Arabia’s business environment, regulatory landscape, sector dynamics, and customer behavior, helping clients navigate complexity and identify opportunities with confidence.
Global Expertise
Through the combined strengths of Pure Consulting and Eurogroup Consulting, we deliver international best practices, structured methodologies, and cross-sector experience tailored to the Saudi market.
Collaborative & Execution-Focused
We work closely with leadership teams to transform market research findings into actionable initiatives, ensuring alignment from insight generation through implementation.
Deep Sector Expertise
Our experience spans construction, healthcare, energy, logistics, mobility, tourism, mining, sports, retail, technology, industrials, and digital ecosystems, enabling sector-specific insights that support measurable results.
Long-Term Strategic Partnership
We focus on building lasting relationships with our clients, supporting their growth, transformation, and strategic priorities as Saudi Arabia’s market continues to evolve.
Bringing Together Local and Global Expertise
Pure Consulting
Pure Consulting is a leading Saudi consulting firm established in 2014, built on a strong foundation of local and international expertise in strategy, marketing, and communications. Driven by a team of experienced Saudi professionals, Pure helps organizations navigate complex business challenges, identify growth opportunities, and create sustainable impact across the Kingdom.
With deep market understanding and strong stakeholder networks, Pure supports clients in developing market strategies, strengthening business performance, and executing initiatives that drive long-term success in Saudi Arabia.
Eurogroup Consulting
Eurogroup Consulting is a leading independent strategy and transformation consulting firm founded in 1982 and headquartered in Paris, France. Operating across Europe, the Middle East, and Asia, the firm helps organizations navigate change, accelerate growth, and deliver meaningful transformation under its guiding principle of Leading Positive Transformation.
Drawing on decades of international consulting experience across multiple industries and sectors, Eurogroup Consulting supports organizations in aligning strategic ambitions with structured execution, helping clients create sustainable value and achieve long-term business objectives.
/ Our Management Team
Our leadership team brings solid market research experience and strong sector knowledge. They support clients in making clear strategic decisions and driving business growth in Saudi Arabia.
Khalid AlShakhshir
Market Research Strategy, Investment & Market Expansion Expert in Saudi Arabia
Khalid AlShakhshir is the Chairman and Chief Executive Officer of Pure Consulting and a senior advisor on business growth, strategic partnerships, and investment opportunities in Saudi Arabia. With more than 20 years of experience across strategy, business operations, marketing, communication, and corporate development, he supports organizations seeking to understand, enter, expand, or strengthen their position in the Saudi market.
Khalid brings strong experience working with government entities, investors, and leading corporations across Saudi Arabia. For organizations using Saudi Arabia market research to guide business decisions, he provides strategic guidance on market entry, investment opportunities, partnership development, stakeholder engagement, and growth execution.
Key Areas of Expertise
- Market Entry & Expansion Strategy
- Strategic Partnerships & Joint Ventures
- Investment Advisory & Opportunity Assessment
- Business Growth & Corporate Development
- Stakeholder Engagement & Relationship Building
Anas AlSafi
Market Research, Business Transformation & Growth Strategy Expert in Saudi Arabia
Anas AlSafi is the Vice Chairman and Managing Partner of Pure Consulting and a senior advisor on business transformation, growth strategy, and market development in Saudi Arabia. With more than 18 years of experience leading business, marketing, and communication initiatives, he helps organizations clarify priorities, strengthen competitiveness, and move from strategic planning to measurable execution.
Anas brings deep knowledge of Saudi Arabia’s business environment, stakeholder ecosystem, and transformation agenda. For clients using market research to guide expansion, transformation, or investment decisions, he supports the development of growth strategies, operating models, and execution plans adapted to Saudi Arabia’s evolving market landscape.
Key Areas of Expertise
- Business Transformation
- Growth Strategy & Market Development
- Operational Excellence
- Strategic Planning & Execution
- Organizational Performance Improvement
Emad AlQurashi
Market Research, Brand Strategy & Customer Insight Expert in Saudi Arabia
Emad AlQurashi is a Partner and Board Member with more than 25 years of experience in strategic marketing, communications, brand leadership, and customer-focused growth. His background across retail and FMCG gives him strong expertise in customer behavior, brand positioning, market engagement, and commercial strategy.
For organizations using Saudi Arabia market research to support growth decisions, Emad brings a valuable perspective on customer insight, market positioning, brand value, and commercial opportunity. His expertise is relevant to understanding customer needs, assessing market fit, strengthening differentiation, and translating research findings into clearer business and growth strategies.
Key Areas of Expertise
- Brand Strategy & Market Positioning
- Customer Experience Strategy
- Commercial Growth Initiatives
- Marketing & Communications Strategy
- Customer Insight & Market Activation
Wisam Iskandarani
Market Research, Go-to-Market & Stakeholder Engagement Expert in Saudi Arabia
Wisam Iskandarani is a Partner with more than 15 years of experience in strategy development, marketing, communication, and product innovation. He supports organizations in shaping strategic plans, strengthening market positioning, and developing growth initiatives that respond to Saudi Arabia’s evolving business environment.
His expertise covers strategic planning, go-to-market strategy, stakeholder engagement, and transformation support, with a strong focus on public-sector growth and implementation. For organizations using market research to shape strategy in Saudi Arabia, his experience is relevant to market activation, partner alignment, communication strategy, and the successful rollout of growth initiatives.
Key Areas of Expertise
- Strategic Planning
- Go-to-Market Strategy
- Stakeholder Engagement
- Marketing & Communication Strategy
- Product Innovation & Transformation
Damien Duhamel
Market Research Strategy, Market Expansion & Growth Advisory Expert in Saudi Arabia and the GCC
Damien Duhamel is the Managing Partner at Eurogroup Consulting and a senior advisor on market expansion, market research strategy, sustainability, and business transformation across Saudi Arabia and the wider GCC. With more than 25 years of experience advising multinational companies, investors, and public-sector organizations, he helps clients assess opportunities, enter complex markets, and build strategies adapted to Saudi Arabia’s evolving business environment.
His work combines market intelligence, investment strategy, commercial due diligence, sustainability advisory, operational improvement, and transformation support across fast-changing regional markets. Holding an MBA from Chicago Booth and a Master’s degree in Sustainability from Harvard University, Damien brings international perspective and regional understanding to help organizations turn Saudi Arabia market research into practical growth strategies.
Key Areas of Expertise
- Market Entry & Expansion Strategy
- Market Intelligence & Competitive Landscape Analysis
- Commercial Due Diligence & M&A Support
- Sustainability & Long-Term Growth Strategy
- Business Transformation
Jack Fowler
Market Research Analytics, Operational Performance & Digital Strategy Expert in Saudi Arabia
Jack Fowler is a Principal at Eurogroup Consulting with expertise in analytics, operational performance, technology-enabled transformation, and data-driven strategy. He supports organizations in using structured analysis, digital tools, and performance frameworks to strengthen decision-making, improve business performance, and identify practical opportunities for growth and efficiency.
In Saudi Arabia’s fast-evolving market environment, Jack helps companies and investors turn market intelligence into clearer strategic decisions. His work spans market assessment, customer and demand analysis, competitor benchmarking, operational analysis, and performance improvement, helping organizations validate assumptions, identify growth opportunities, and build strategies grounded in reliable market and business data. Jack holds a Master’s degree from the London School of Economics and Political Science (LSE) and a First-Class Bachelor’s degree from the University of Manchester.
Key Areas of Expertise
- Market Research Analytics
- Customer & Demand Analysis
- Competitor Benchmarking
- Operational Performance Improvement
- Digital Strategy & Data-Driven Decision-Making
- Performance Dashboards & KPI Frameworks
Nabil Ramadan
Market Research, Sustainability & Operational Risk Expert in Saudi Arabia
Nabil Ramadan is a Director at Eurogroup Consulting with more than a decade of experience supporting transformation projects across Saudi Arabia and the GCC. His work covers infrastructure planning, sustainability, operational performance, risk management, and practical strategy development for organizations operating in complex and fast-evolving markets.
For clients using market research in Saudi Arabia, Nabil supports initiatives related to feasibility assessment, operational readiness, sustainability review, risk assessment, and implementation planning. His experience helps organizations evaluate opportunities, reduce uncertainty, and build execution roadmaps aligned with long-term growth priorities.
Key Areas of Expertise
- Feasibility Studies & Investment Assessment
- Sustainability Strategy
- Operational Performance Improvement
- Risk Management & Compliance
- Implementation Planning
Dian Kuncoro
Market Research Technology, Digital Intelligence & Data Strategy Expert in Saudi Arabia
Dian Kuncoro is the Digital Lab Director at Eurogroup Consulting and a specialist in digital transformation, automation, and technology-enabled performance improvement. With more than 12 years of experience in digital innovation, he helps organizations use data, platforms, and digital tools to modernize operations and improve decision-making.
For market research clients in Saudi Arabia, Dian supports digital research tools, data analytics, dashboards, automation, technology roadmaps, and digital transformation initiatives. His work helps clients turn fragmented data into clearer insight and build more connected, efficient, and scalable decision-making systems.
Key Areas of Expertise
- Digital Market Intelligence
- Data Analytics & Performance Dashboards
- Technology Roadmaps
- Automation & Digital Operations
- Digital Transformation Strategy
Damien Duhamel
Strategy & Market Expansion Expert in Saudi Arabia and the GCC
Expert Spotlight: Damien Duhamel, Market Research & Expansion Strategy
Damien Duhamel is Managing Partner at Eurogroup Consulting and a leading expert in Saudi Arabia market research, strategy, and business expansion across the GCC. With more than 25 years of consulting experience, Damien has advised multinational corporations, regional champions, and government stakeholders on navigating Saudi Arabia’s evolving economy. Closely engaged with the Kingdom’s Vision 2030 transformation, he supports organizations in aligning corporate strategies with national development priorities, regulatory reforms, and emerging growth sectors.
Damien’s approach combines sustainability and execution. He helps companies design market-entry strategies, conduct competitive benchmarking, and strengthen supply chain performance, while also advising on mergers, acquisitions, and operational excellence. His expertise spans construction, building materials, green buildings, mobility, and industrial markets, where he delivers practical solutions to improve resilience and long-term competitiveness. Damien holds an MBA from Chicago Booth and a Master’s in Sustainability and Environmental Management from Harvard, blending global insight with deep regional knowledge to guide clients in Saudi Arabia and the wider Middle East.
Frequently Asked Questions
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Yes. We share sample reports during the proposal process to demonstrate our research structure, analysis depth, and presentation quality.
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No. We only offer customized market research that is built from the ground up based on your industry, goals, and strategic questions.
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Yes. We have worked with and interviewed multiple Saudi regulatory bodies, chambers of commerce, and public-private partnerships where necessary.
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Yes. For large-scale or regulatory-sensitive projects, we occasionally partner with licensed local firms, while maintaining lead responsibility and quality control.
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While we typically charge a fixed project fee, we are open to discussing success-fee models, particularly for distributor or partner identification assignments.
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Absolutely. We have worked on research in sectors like clean energy, specialty chemicals, education, agritech, and logistics across Saudi Arabia’s emerging and secondary cities.
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We adhere to strict confidentiality protocols and sign NDAs as standard. Sensitive information is only accessed by core team members on a need-to-know basis.
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Yes. While we don’t provide legal advice, we map out licensing, regulatory bodies, and approval processes as part of our research when relevant to the project scope.
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Yes. We test pricing, messaging, and usability with Saudi customers to refine your offering.
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Yes. We advise on Arabic messaging, visuals, and cultural cues that resonate with Saudi customers.
/ Contact Us
Let’s Discuss Your Next Decision in Saudi Arabia