How We Help: Turning Insights into Strategy in Saudi Arabia
At Market Research Saudi Arabia, we deliver more than data — we provide strategies that accelerate growth in the Kingdom’s fast-evolving economy. In this exclusive interview, Damien Duhamel, Managing Partner at Eurogroup Consulting, explains how we support companies with Saudi Arabia Vision 2030 market research services, from market sizing and competitive benchmarking to regulatory analysis and cultural adaptation.
With over 25 years of experience advising Fortune 500 companies and regional leaders, Damien highlights how our approach integrates Saudi market intelligence, Vision 2030 priorities, and sector-specific insights into Saudi business growth strategies. Whether building sustainable business models, identifying the right partners, or navigating complex regulations, our team helps clients capture opportunities in construction, mobility, supply chain, and green industries.
This conversation offers a clear perspective on how Market Research Saudi Arabia transforms market dynamics into practical strategies for success across the Kingdom and the GCC.
Damien Duhamel
Strategy & Market Expansion Expert in Saudi Arabia and the GCC
Who is Damien Duhamel?
Damien Duhamel is Managing Partner at Eurogroup Consulting and a leading expert in Saudi Arabia market research, strategy, and business expansion across the GCC. With more than 25 years of consulting experience, Damien has advised multinational corporations, regional champions, and government stakeholders on navigating Saudi Arabia’s evolving economy. Closely engaged with the Kingdom’s Vision 2030 transformation, he supports organizations in aligning corporate strategies with national development priorities, regulatory reforms, and emerging growth sectors.
Damien’s approach combines sustainability and execution. He helps companies design market-entry strategies, conduct competitive benchmarking, and strengthen supply chain performance, while also advising on mergers, acquisitions, and operational excellence. His expertise spans construction, building materials, green buildings, mobility, and industrial markets, where he delivers practical solutions to improve resilience and long-term competitiveness. Damien holds an MBA from Chicago Booth and a Master’s in Sustainability and Environmental Management from Harvard, blending global insight with deep regional knowledge to guide clients in Saudi Arabia and the wider Middle East.
Q: What is your methodology for market sizing in Saudi Arabia?
A: We combine top-down and bottom-up modeling using Saudi government data, Vision 2030 statistics, industry reports, and validated interviews. Multiple sources are triangulated to reflect the Kingdom’s fast-evolving economy and sector priorities.
Q: How do you identify and evaluate potential partners or distributors in Saudi Arabia?
A: We build longlists through desk research, networks, and chambers of commerce, then qualify via structured interviews, site visits, and capability assessments.
Q: What’s your approach to competitive benchmarking in Saudi Arabia?
A: We analyze local and international players across pricing, go-to-market models, channel strategies, digital adoption, and customer experience, supported by in-market intelligence and mystery shopping.
Q: How do you conduct B2B customer profiling in Saudi Arabia?
We conduct in-depth interviews with decision-makers across government, SOEs, and private firms, assessing procurement behaviors, selection criteria, and satisfaction with providers.
Q: What is the typical duration of a market research project in Saudi Arabia?
A: Projects range from 4 to 12 weeks depending on scope, data availability, and stakeholder access. Fieldwork-heavy or niche industry projects may take longer.
Q: How large is the team assigned to a Saudi research project?
A: Each project is led by a partner, supported by consultants and analysts, with local fieldwork coordinators as needed.
Q: Do you outsource any part of your research in Saudi Arabia?
A: Core research and analysis are in-house. For surveys or large-scale fieldwork, we engage vetted partners while retaining responsibility for insights.
Q: Are interviews conducted in Arabic or English?
A: Most are in Arabic, with findings translated and synthesized in English while preserving nuance and context.
Q: Can you provide a sample Saudi market report before engagement?
A: Yes, we share sanitized samples to showcase our reporting and actionable recommendations.
Q: Do you sell ready-made reports on Saudi Arabia?
A: No, all research is customized. Occasionally, we publish Saudi-focused whitepapers for broader insights.
Q: Do you cover the entire Kingdom or just Riyadh and Jeddah?
A: We cover Riyadh, Jeddah, Dammam, NEOM, the Red Sea Project, and secondary cities linked to Vision 2030.
Q: Have you worked with Saudi government bodies or regulators?
A: Yes, we’ve engaged with ministries, Vision 2030 offices, and regulators on compliance and investment strategy.
Q: Do you collaborate with Saudi-based firms for specialized projects?
A: Yes, for technical or legal expertise we partner with trusted Saudi firms while leading all client communication.
Q: Can you help us understand Saudi Arabia’s regulatory landscape?
A: We map agencies, licensing, approval processes, and policy changes—critical in healthcare, construction, mobility, and energy.
Q: Do you conduct fieldwork in Saudi Arabia?
A: Yes, we perform site visits, surveys, and interviews, especially for giga-projects and regional markets.
Q: Do you offer success-based pricing for partner or distributor searches?
A: In select cases with long-term clients, we use hybrid models combining fixed and performance-based fees.
Q: Can you handle niche industries or Vision 2030 sectors in Saudi Arabia?
A: Yes, including green hydrogen, giga-projects, smart cities, EV supply chains, and sustainable construction.
Q: How do you ensure cultural sensitivity in Saudi Arabia?
A: Our bilingual consultants adapt approaches to Saudi etiquette and business culture for reliable engagement.
Q: Will we receive interim updates during the project?
A: Yes, we provide weekly or biweekly updates with progress and early insights.
Q: How do you protect confidential client data?
A: We operate under NDAs, encrypted storage, and access controls.
Q: Can you help validate product-market fit in Saudi Arabia?
A: Yes, we test pricing, messaging, and usability with Saudi customers to refine offerings.
Q: What sectors are seeing the most growth under Vision 2030?
A: Construction, green buildings, renewable energy, logistics, healthcare, tourism, and mobility.
Q: Can you help localize our brand and messaging?
A: Yes, we advise on Arabic messaging, visuals, and cultural cues that resonate with Saudi customers.
Q: How do you access senior decision-makers in Saudi Arabia?
A: We leverage chambers of commerce, industry associations, and expert referrals for senior B2B access.
Q: Do you provide post-research support?
A: Yes, we facilitate strategy workshops, executive briefings, and investor presentations to implement insights.
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