Revitalizing a Saudi Real Estate Developer’s Strategy

Our client, a leading Saudi Arabian real estate developer with a portfolio of residential and commercial properties, was struggling to achieve target sales and occupancy rates amid shifting market dynamics.

The developer faced slowing sales and high vacancies in some projects, partly due to offerings misaligned with evolving customer preferences and increased competition from other developments. The company relied heavily on traditional sales methods and had a minimal digital presence, which limited its reach to internet-savvy homebuyers. The firm also suffered from operational inefficiencies in property management, which drove up costs and hurt tenant satisfaction.

Eurogroup Consulting devised a multi-pronged strategy to turn around the client’s performance. We began with thorough market research and portfolio analysis to pinpoint opportunities – for example, a rising demand for mid-priced housing amid a national push for affordable homes and increasing interest in smart amenities. Using these insights, we guided the client in realigning its development strategy and project offerings to better match market needs. In addition, we implemented a robust digital marketing and sales platform (including a new online property portal and CRM system) to broaden the client’s reach to buyers, and we overhauled property management processes with new technology and staff training to elevate tenant satisfaction and reduce costs.

Our approach began with an assessment of the client’s operations and market position. We analyzed the company’s projects, sales tactics, competitor offerings, and customer feedback to pinpoint weaknesses and opportunities. In collaboration with the client’s team, we then repositioned several projects by incorporating more affordable housing options and modern amenities to better meet demand. In parallel, we launched the new digital sales platform with online marketing campaigns and implemented a CRM system to streamline lead tracking. We provided training to the client’s sales and property management teams on the new tools and improved service standards. Finally, we established clear performance KPIs and monitored the results closely, adjusting tactics as needed.

To ensure continued success, we recommended that the developer establish a practice of continuous market monitoring and agility in its strategy – regularly performing market trend analysis and gathering customer feedback to inform project planning. We emphasized maintaining a strong digital presence by keeping the online platforms updated, utilizing social media for marketing, and adopting emerging PropTech solutions to stay competitive. We also suggested ongoing training and incentives for the sales and property management teams to uphold high service standards. Finally, we advised the client to incorporate sustainable design and smart building features into future projects to cater to the modern preferences of buyers and tenants.

The engagement resulted in a significant turnaround for the client. Within months, inquiries and sales for the developer’s properties increased markedly, boosted by the broader digital outreach and better-aligned offerings. Occupancy rates improved as the refreshed property features and enhanced tenant services attracted and retained more tenants. The company also achieved cost savings through more efficient operations and saw higher customer satisfaction levels. By tapping into the affordable housing segment and leveraging technology, the developer opened new revenue streams and strengthened its brand reputation. Overall, our client is now more competitive in the Saudi real estate market, with a clear strategy for sustainable growth.