Made in Saudi 2025 trends reveal a deep psychological shift in how consumers think and buy. In 2025 and into 2026, Saudi shoppers are no longer chasing global logos by default. Instead, they are choosing local “hero brands” that reflect identity, pride, and cultural confidence. This change is most visible among Gen Z, who now see Saudi-made products as cooler, more authentic, and more meaningful than foreign alternatives.
This shift is happening alongside strong economic momentum. Saudi non-oil exports reached SAR 515 billion in 2024, with the first half of 2025 hitting a record SAR 307 billion. Local production is no longer symbolic. It is an economic engine.
The Rise of Proud Localism in Saudi Arabia
Young Saudis are embracing what many call “proud localism.” Data from WPP shows fast growth in local brands connected to Vision 2030 sectors like tourism, technology, and lifestyle. A YouGov study from October 2025 confirms the trend. Saudi consumers increasingly favor homegrown brands over global ones when making purchase decisions.
Read Also: Saudi Aims to Double Tourism GDP to 10% by 2030
Nielsen data reinforces this shift. 32% of Saudi consumers prefer local tea and coffee brands, a figure higher than global averages. This is not a niche preference. It is becoming the mainstream.
Made in Saudi 2025 Trends: Hero Brands Replace Global Giants
Local “hero brands” now dominate cultural relevance. In YouGov’s 2025 Most Recommended Brands ranking, Saudi names outperformed many global players. Saudia scored 91.0, while Albaik followed closely at 88.7. These brands are trusted, loved, and proudly shared.
Gen Z plays a central role. With spending power exceeding $100 billion, Saudi youth are shaping taste. They choose local coffee roasters, streetwear labels, and perfume houses as personal statements. According to the 2024 Arab Youth Survey, 83% of young Saudis say they are proud of their heritage. That pride now shows up in shopping carts.
Made in Saudi 2025 Trends as a Status Symbol
What once began as a government initiative has evolved into a social badge. Among affluent Saudis aged 18–34, 95% say supporting Saudi-first businesses is important. Local craftsmanship is now seen as prestige, not compromise.
For Gen Z, approval depends on authenticity. Products must be “made by a Saudi” to earn social credibility. This mindset is amplified by social media, where Saudi youth engagement exceeds global benchmarks by 40%. The label has become cultural currency.
Read Also: The Bold Saudi Consumer Trends 2025 Changing Choice
Riyadh’s Coffee Boom Proves the Shift
The surge of local specialty coffee shops in Riyadh makes this shift tangible. Saudi Arabia leads the MENA region with 5,130 branded coffee outlets, holding 46% of the regional share. The number is expected to exceed 5,350 by 2027, driven mainly by local roasteries.
Global chains still exist. Starbucks operates about 400 stores. Yet specialty cafés and Saudi roasters are shaping taste and loyalty. The coffee market reached USD 1.38 billion in 2024 and is projected to grow to USD 2.27 billion by 2033, favoring refined local preferences.
What This Means for Brands and Investors
The message is clear.Made in Saudi 2025 trends are not temporary. They reflect a lasting emotional and economic shift. Brands that understand this local pride will win trust and growth.
To better understand these dynamics and act on them, businesses can explore deeper market insights with Saudi Arabia Market Research by Eurogroup Consulting. With 40 years of distinguished experience, Eurogroup Consulting excels in strategic consulting and market research in Saudi Arabia and the wider region. Our expert teams help organizations navigate the Kingdom’s fast-evolving consumer landscape and succeed in the era defined by Made in Saudi 2025 trends.
