Saudi consumer trends 2025 show a dramatic shift in how people browse, compare, and buy. Spending reached SAR 148 billion in March 2025, rising 17% year-on-year, but the real story is how shoppers now use Gen AI to guide decisions. With 58% of consumers having used generative AI and 55% of them engaging weekly, Saudi shoppers are moving from passive scrolling to active AI-assisted shopping. This transformation means brands must optimize for AI search, not just Google, as recommendations inside chatbots now shape purchasing behavior.
The AI Shopper in Saudi Consumer Trends 2025
Saudi consumers now rely on AI chatbots to compare products, check prices, and understand features before buying. These tools reduce support costs for brands by up to 65%, while helping shoppers get instant, personalized answers. E-commerce in the Kingdom is growing at 12.8% annually, and AI-driven conversations are becoming the front door for discovery.
This shift is supported by the rapid rise of AI in retail. The Saudi retail AI market is projected to grow at 27% CAGR from 2025 to 2030, reaching USD 527.3 million. Visual search tools — already used by 53% of MENA shoppers — add another layer of personalization, letting consumers search with images instead of keywords. In this environment, the AI shopper is becoming the main driver of purchasing decisions.
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The Trust Economy: How AI Reshapes Credibility
Trust is also changing. Influencers still matter, but data-backed reviews now matter more. Research shows influencer traits influence purchase intention (β = 0.42), but brand credibility is even stronger (β = 0.51).
This shift reflects a maturing digital culture. Shoppers want proof, transparency, and verified information. A large 76% of Saudi consumers prefer brands offering personalized digital experiences. Gen AI accelerates this shift by summarizing thousands of reviews and presenting balanced recommendations in seconds. In the trust economy, credibility beats charisma — and brands must provide clear, data-rich content that AI tools can read and interpret.
Read Also: Digital Payments Now Power 4 in 5 Saudi Retail Buys
Actionable Strategy: AI Personalization Inside Every App
AI personalization is now a requirement, not a bonus. Saudi companies using AI-driven personalization report 23-40% higher retention, 31% better lifetime value, and strong revenue lifts. One Saudi retailer achieved 1.8X app revenue growth through full-funnel AI personalization.
The cloud-based AI retail personalization market, already valued at USD 1.2 billion, lets brands deliver real-time tailored experiences. This includes adaptive product ranking, AI-powered search, dynamic recommendations, and behavior-based content. For brands looking to lead in Saudi consumer trends 2025, embedding AI personalization inside apps is the clearest competitive advantage.
Moving Forward With Expert Support
The evolution of Saudi consumer trends 2025 makes one thing clear: AI now guides how people shop, whom they trust, and what they expect. Gen AI has turned everyday shopping into a personalized digital journey. Businesses that want to build stronger AI strategies, improve personalization, and support long-term retention can explore more services through Eurogroup Consulting, a global firm helping brands navigate digital transformation with confidence.
FAQs
1. Why are Saudi shoppers using Gen AI more often?
Because AI gives fast, personalized comparisons and reduces the time needed to make decisions.
2. Why are data-backed reviews gaining trust?
Consumers value verified, credible insights over influencer opinion.
3. How does AI impact retention for brands?
AI personalization boosts retention by 23–40% and improves lifetime value.
4. What should brands optimize for?
Saudi consumer trends 2025 show that they must optimize for AI search, not just traditional SEO.
