Saudi Arabia’s tourism sector has delivered record-breaking growth in the first quarter of 2025, with international arrivals surging 48% year-over-year to reach 8.6 million visitors. Once an overlooked destination, the Kingdom has emerged as a powerhouse in global travel, fueled by sweeping Vision 2030 reforms, multi-billion-dollar infrastructure projects, and rising traveler interest across leisure, religious, and cultural tourism. With Saudi tourism demand forecast pointing to continued momentum, the country is projected to grow its tourism sector by 8% in 2025, inching closer to its ambitious target of 150 million annual visitors by 2030.
Saudi Tourism Demand in Q1 2025: 48% Surge in International Visitors
Momentum is building fast. According to the Ministry of Tourism, international arrivals jumped 48% in Q1 compared to the same period last year, with Europe, Asia, and the Middle East driving the surge. In just three months, Saudi Arabia welcomed 8.6 million international visitors, a number that underscores the country’s growing appeal as a premier travel hub.
Behind the numbers is a strategy that’s working. The Kingdom’s streamlined e-visa system has slashed entry barriers, while bold promotional campaigns and expanded air connectivity—courtesy of Saudia and flynas—are making access easier than ever. Saudi Arabia is no longer a destination that travelers consider last. It’s becoming a top choice.
Vision 2030 Tourism Projects Fuel Growth
Giga-projects are more than lofty ambitions—they’re delivering results. NEOM, the Red Sea Project, Diriyah Gate, and AlUla continue to draw global attention. The Red Sea International Airport saw its first commercial flights in Q1, marking a milestone in the Kingdom’s quest to become a world-class tourism hub. Meanwhile, Shebara Resort, an eco-luxury retreat on Sheybarah Island, has opened its doors, setting a new benchmark for sustainable hospitality.
Diriyah’s At-Turaif district—one of Saudi Arabia’s prized cultural sites—has emerged as a magnet for visitors, welcoming over 250,000 cultural tourists in Q1 alone. These projects aren’t just attracting visitors; they’re reshaping the nation’s economy, creating thousands of jobs in hospitality and service industries.
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Hospitality Sector Booms with an 89% Growth in Facilities
Hotels are rising fast to meet Saudi tourism demand forecasts. The hospitality sector recorded an 89% jump in the number of licensed hotels, resorts, and guesthouses compared to last year, with leading global brands expanding their footprints. Hilton, Marriott, Accor, and IHG are racing to stake their claim in Riyadh, Jeddah, Abha, and the Red Sea coast, fueling an unprecedented transformation in Saudi Arabia’s tourism infrastructure.
Saudi Smart Travel Experience: 70% of Bookings via Mobile Apps
Saudi Arabia’s tourism boom isn’t just about luxury resorts and cultural heritage—it’s increasingly driven by digital innovation. Mobile-first booking trends continue to dominate, with platforms like Almosafer and Seera Group reporting that more than 70% of reservations were made via smartphone apps in Q1.
AI-powered virtual assistants, smart city apps, and flexible payment options such as Buy Now, Pay Later (BNPL) are redefining convenience for travelers. The shift toward tech-driven tourism is making Saudi Arabia’s travel experience smoother, more affordable, and remarkably efficient.
Religious Tourism Growth: 2.3 Million Umrah Pilgrims in Q1
Saudi Arabia’s appeal as a global pilgrimage center remains a cornerstone of its tourism sector. More than 2.3 million Umrah pilgrims visited Mecca and Medina in the first quarter, underscoring the sustained demand for religious travel. Infrastructure investments near the Two Holy Mosques—including new hotel developments and expanded transport systems—are ensuring that visitors experience a seamless and modern pilgrimage journey.
Strong Outlook for 2025
Looking ahead, Saudi Arabia is on track to exceed 30 million international tourists by year-end, inching ever closer to its Vision 2030 target of 150 million annual visitors—both domestic and international. The Saudi Tourism demand forecast continues to reflect strong momentum, fueled by a projected 8% tourism sector growth in 2025, along with luxury tourism expansion, cultural experiences, and aggressive global marketing campaigns. With the pace of growth accelerating, Saudi Arabia is proving that it isn’t just chasing big numbers—it’s delivering on them.
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