Saudi Arabia’s business landscape is undergoing a major transformation powered by artificial intelligence (AI) and analytics. Companies are increasingly relying on data-driven market research to make faster, more accurate decisions. The market’s growth reflects this trend — the Saudi Arabia Big Data Analytics Market, valued at USD 3.58 billion in 2024, is projected to reach USD 12.24 billion by 2030, expanding at a CAGR of 22.74%.
At the same time, the broader data analytics sector is forecasted to grow from USD 689.2 million in 2024 to USD 6.74 billion by 2033, at a CAGR of 28.8%. This rapid growth underscores the increasing role of analytics in guiding business strategy across sectors such as healthcare, finance, and retail—all key priorities under Saudi Vision 2030.
AI and Data: The New Backbone of Market Research
AI-powered analytics tools are redefining how market research is conducted. Traditional surveys relied heavily on manual data entry and subjective interpretation, which often led to errors or biased conclusions. In contrast, AI-driven platforms leverage machine learning, natural language processing, and predictive analytics to process vast amounts of survey data with speed and precision.
These tools don’t just analyze responses — they understand sentiment, detect hidden trends, and predict consumer behavior. This capability allows companies to adapt their products, marketing strategies, and services more effectively to evolving customer needs.
According to a Gartner study, businesses that use AI-powered survey analysis tools are 25% more likely to improve their understanding of customers and make better decisions. This aligns with the rising confidence among Saudi organizations in AI solutions: 80% of firms report moderate-to-high trust in AI analytics, while 36% expect tangible gains such as cost reduction, productivity boosts, and competitive advantages.
By 2030, AI-driven analytics are expected to contribute an additional USD 3 billion annually to Saudi Arabia’s GDP, driven by improved efficiency and smarter decision-making in key industries.
Smarter Surveys, Sharper Insights
The impact of AI on survey accuracy is particularly notable. Manual surveys can be slow and error-prone, especially when handling large data volumes. AI-powered survey platforms reduce these issues by automating data cleaning, identifying outliers, and providing real-time feedback. The result is more reliable insights that help companies understand what consumers truly want.
For example, sentiment analysis algorithms can interpret thousands of open-ended responses — identifying emotional tones, satisfaction levels, and emerging preferences that would otherwise go unnoticed. This technology enables marketers and researchers to pinpoint opportunities faster and respond with data-backed strategies.
As Saudi businesses continue their digital transformation journey, 70% are expected to prioritize data-driven decision-making supported by AI and analytics. The Saudi AI market, already valued at USD 6.76 billion in 2024, is forecast to grow at a remarkable CAGR of 43.1% through 2030. This growth highlights how deeply AI is being woven into the fabric of Saudi business intelligence and market research operations.
Source: Grand View Research
A Future Built on Data Intelligence
AI-powered analytics tools are making market research in Saudi Arabia faster, more precise, and more actionable. As Vision 2030 pushes for greater digital innovation, data-driven research will become a cornerstone of strategic planning for both public and private sectors. By embracing these technologies, Saudi organizations are not only improving how they understand consumers — they’re shaping a more intelligent, insight-driven economy for the future.
Read more: AI Powers Saudi’s $12.24B Data Expansion
